Reading time: 7 minutes
When you walk into a store, you want to speak in numbers—not hunches.
But pulling competitive stats manually is a nightmare: scraping AutoTrader, counting VINs, estimating days‑on‑lot, then cross‑checking prices. By the time you finish, the market has already shifted.
Velocifi’s Market Insights module flips that script by surfacing real‑time metrics—inventory levels, list‑price trends, sales velocity, and more—for every rooftop in the U.S. In one click you can see where a dealer ranks among peers and craft a data‑backed conversation.
Below you’ll learn:
- What metrics matter for F&I and agency conversations
- A five‑minute workflow to build a competitive snapshot
- Three talk‑tracks that land meetings and upsells
- FAQs on accuracy, geography, and export options
1. The Metrics That Move the Needle
| Music | Why it Matters | Where it Appears |
| Inventory Value & Size | Reveals lot capacity and cash‑flow constraints. | Dealer leaderboard |
| Average Days‑on‑Lot | Indicates turn‑rate efficiency; slow turn may need F&I gross. | Market Insights charts |
| Sales by Model | Shows what actually sells, not just what sits. | Dealer‑specific “Sales by Model” tab |
| Percent‑to‑Market Pricing | Signals margin strategy; under‑market stores may crave back‑end products. | VIN‑level grid across the platform |
2. Five‑Minute Competitive Snapshot
| Minute | Action | Result |
| 1 | Open Market Insights, set radius or state. | Platform loads all rooftops in area. |
| 2 | Toggle Franchise or Independent to match your prospect type. | Filters peer set . |
| 3 | Search the prospect’s name; click to open the dealer card. | Leaderboard highlights rank (e.g., #43 in sales) . |
| 4 | Click “Compare” → “Top 5 Similar Dealers.” | Auto‑selects five nearest rivals by volume and price mix. |
| 5 | Export PDF or copy charts into your pitch deck. | Ready‑to‑share visuals—no spreadsheets. |
3. Talk‑Tracks That Win Meetings
- “You’re #6 in inventory value but #21 in sales velocity—let’s discuss a warranty bundle that moves aging units faster.”
- “Your average list price on 2018‑plus SUVs is $2,100 over market; the store across town moves the same models in 35 days vs. your 51. Our GAP + VSC combo lets you keep price discipline without losing gross.”
- “You’ve sold 14 Corollas in 90 days and have 21 still on lot. I can show you a penetration strategy another Toyota store used to add $200 PVR.”
Each statement pulls directly from the Market Insights charts the prospect just saw—instantly credible.
4. Frequently Asked Questions
How fresh is the data?
Inventory snapshots refresh every 24 hours across 62,000 rooftops. Sales metrics use a rolling 30‑ and 90‑day window.
What if my territory crosses state lines?
Select multiple states or draw a custom radius; peer rankings update instantly.
Does this replace vAuto or other stocking tools?
For deep retail pricing, dealers may still use vAuto. Market Insights is designed for vendor‑side conversations—F&I, floorplan, marketing—where speed and context matter more than trim‑level merchandising.
Ready to Benchmark Your Next Prospect in Minutes?
Stop guessing where a dealer stands. Book a Velocifi demo and walk into your next meeting armed with competitive intelligence their GM hasn’t even seen yet.
